"Epic Casas, was created by Seattle's renowned home designer Reynaldo Renderos, and originally showcased four exquisite properties in Antigua Guatemala, catering to both retreat gatherings and individual stays. Today, the portfolio has grown, embracing coveted destinations such as El Salvador's surfing paradises, Sun Valley's premier ski resorts, and the serene landscapes of the Pacific Northwest's Olympic National Park."
Native cultures of Guatemala, Pacific Northwest, Hawaii
Soul-searching journey / Travelers seeking meaning in lifeAncient civilizations
Symmetrical, geometrical, colorful
Loose, bold strokes with decorative elements.Iconic/ Glyph system (simplebut sophisticated storytelling).
Loose, bold strokes with decorative elements.Iconic/ Glyph system (simplebut sophisticated storytelling).
Abstract factor
Symbol in seal/ emblem/ artifact style
Simple in execution but still sophisticated
Mirrored E (stylized into a house with door & window)
Mirrored E can also be seen as “3” which is the number of foundational properties of Epic Casas in Guatemala hub E & C creating an alleyway / road in the middle -> Epic Casas is a place on the map of travelers / where travelers gather.
Terrain icons
Utilize the icon/glyph influence from native art
Loose, bold strokes to reflect the free-spirited value of the brandNeat typewriter typeface -> reflection of “old time” & the past.
Terrain icon + House in “signboard”
Utilize the icon/glyph influence from native art
Loose, bold strokes to reflect the free-spirited value of the brand
Logo wrapped in a rectangle “house signboard” -> welcoming travelers embarking on their soul journey (a place to unwind & rest)
Neat typewriter typeface -> reflection of “old time” & the past
Symbol in seal/ emblem/ artifact style
Simple in execution but still sophisticated
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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FFB43D
R
255
G
180
B
61
E05D2F
R
224
G
93
B
47
386DBA
R
56
G
109
B
186
25BCC0
R
37
G
188
B
192
A5C972
R
165
G
201
B
114
